Bogus Slogan Poster #38 - Inside View

In the early days of Bogus Slogan, attention and interest in the band was hard to come by. Groups like the Beatles, Rolling Stones, Beach Boys... were what the record buying public knew. Not a bad thing, but if you are trying to make a fortune as a rock band, those guys are in the way.

BS guitarist, Robert Soelberg, was well known in industry circles for his production and engineering skills. And his foray into the world of performance Rock n' Roll, with Bogus Slogan was beloved in the local clubs and theaters of Southern California, but as a national or international presence, they were unknown. So to sell the group to concert promoters, 'Screamin' Benny Bob ("BB") Taylor, BS's first "manager," used Soelberg's name as "leader" of the Band on many of the promotions.

This week's poster, "Faith is Universal," is from the first national tour in support of the Band's first long player, "We Gotta Go!" The initial single, "Playing with the Kitty," was breaking big and the tour was being booked as the group was doing the first dates outside California.

Some times, violence is necessary to convert the uninitiated music lover into Bogus Slogan fans. Toshiro Mifune, actor swordsman extraordinaire, expresses this motivation superbly. 125 posters were printed for the Boulder, Colorado concert. Only three have been authenticated. If you live around Boulder, check your parent's closet. Make your own fortune.